Transport written question – answered at on 28 October 2008.
David Simpson
Shadow Spokesperson (Education), Shadow Spokesperson (International Development), Shadow Spokesperson (Transport)
To ask the Secretary of State for Transport what assessment he has made of the cost effectiveness of Government-commissioned advertising in the last 12 months relating to matters falling within the remit of his Department.
Geoff Hoon
Secretary of State, Department for Transport
The Department regularly assesses the cost effectiveness of our advertising through analysis by independent media auditors, quantitative research and progress against real world indicators, such as, in the case of our THINK! road safety campaign, the number of people killed or seriously injured.
Yes1 person thinks so
No1 person thinks not
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