Departmental Marketing

Transport written question – answered on 28th October 2008.

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Photo of David Simpson David Simpson Shadow Spokesperson (Education), Shadow Spokesperson (International Development), Shadow Spokesperson (Transport)

To ask the Secretary of State for Transport what assessment he has made of the cost effectiveness of Government-commissioned advertising in the last 12 months relating to matters falling within the remit of his Department.

Photo of Geoff Hoon Geoff Hoon Secretary of State, Department for Transport

The Department regularly assesses the cost effectiveness of our advertising through analysis by independent media auditors, quantitative research and progress against real world indicators, such as, in the case of our THINK! road safety campaign, the number of people killed or seriously injured.

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