The total marketing spend for the Department and Executive agencies in the 2007-08 fiscal year are set out in the following table. The Department's major areas of marketing spend were in support of our marketing activities on the THINK! road safety campaign, Act on CO2 campaign, Concessionary Bus Fares campaign, aviation security and the Driver and Vehicle Licensing Agency's continuous registration campaign.
The total expenditure figures for external public relations support are also set out in the following table. The figures, which are rounded, include the cost of public relations agency fees and the cost of public relations promotions in various media. The prime use of external public relations is in support of the marketing activities mentioned above. Public relations costs are included in the marketing figures.
|Department for Transport||2007-08 marketing costs||2007-08 PR costs|
|Driving Standards Agency||299,700||0|
|Driver and Vehicle Licensing Agency||10,400,000||500,000|
|Vehicle and Operator Services Agency||57,000||27,000|
|Maritime and Coastguard Agency||1,075,000||53,000|
|Vehicle Certification Agency||80,500||0|
|Government Car and Despatch Agency||171,800||0|
Information on entertainment spend by the Department and Executive agencies is not held centrally, and could be provided only at disproportionate cost. All expenditure is incurred in accordance with the principles of Managing Public Money and the Treasury handbook on Regulatory and Propriety.