Departmental Marketing

Health written question – answered on 22nd October 2008.

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Photo of Mike Penning Mike Penning Shadow Minister (Health)

To ask the Secretary of State for Health what his Department's total spending was on advertising and promotional campaigns in each year since 2006; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media.

Photo of Ben Bradshaw Ben Bradshaw Minister of State (Regional Affairs) (South West), The Minister of State, Department of Health

The following tables outline the specific costs relating to television, radio and print media for the complete financial years 2005-06 to 2007-08.

Breakdown of campaign expenditure 2005-06
£ million
TV Radio Print media
Department of Health Directories Advertising 0 0 0.07
DH Classified Advertising 0 0 0.05
Tobacco Education—Secondhand Smoke 5.29 1.65 0.67
Tobacco Education—Cessation 6.11 0.97 0.74
Tobacco Education—Support 0.55 0 0.85
E111 /EHIC Awareness 0 0 0.91
Flu Immunisation 0.78 0.24 0.60
NHS Classified/Recruitment advertising 0 0 0.13
NHS Careers Recruitment 0 0 0.22
Get the Right Treatment 0 0.24 0.24
Social Work 0 0.39 0.20
Social Care 1.09 0.37 0.36
Antibiotics Campaign 0 0 0.37
Drugs—Frank 0 0.18 0
Breakdown of campaign expenditure 2006-07
£ million
TV Radio Print media
DH Directory Advertising 0 0 0.06
DH Classified Advertising 0 0 0.07
Tobacco Education—Motivation and Support 4.56 1.5 1.6
Tobacco Education—Secondhand Smoke 2.03 0.40 0.58
Flu Immunisation 0.56 0.04 0.47
Social Work 0 0.49 0.23
Social Care 0.80 0.27 0.52
Drugs - Frank 1.04 0.40 0
Sexual Health/Teenage Pregnancy 1.2 0.36 0.23
Child Immunisation 1.2 0.31 0.21
Hepatitis C 0 0.43 0.09
Tobacco—Smokefree 0 0 0.24
Health and Social Care Awards 0 0 0.04
Healthy Start 0 0 0.01
NHS Careers Graduate Recruitment 0 0 0.05
Breakdown of campaign expenditure 2007-08
£ million
TV Radio Print Media
DH Directory Advertising 0 0 0.06
DH Classified Advertising 0 0 0.07
Tobacco Cessation (Support) 6.7 1.88 0.09
Tobacco—Smokefree 1.56 0.60 0.60
Flu Immunisation 0.56 0.04 0.31
Social Care 1.09 0,31 0.82
Drugs—Frank 1.04 0.40 0
Sexual Health 1.1 0.54 0.36
Hepatitis C 0 0.71 0.56
NHS Careers Graduate Recruitment 0 0 0.05
NHS Injury Benefits Scheme 0 0 0.40
Antibiotics 0 0 0.39
Respiratory and Hand Hygiene 0 0 0.03
Alcohol Harm 0 0.31 0

These figures reflect media spend invoiced to the Department only. Some campaigns, (e.g. Frank and Alcohol) are paid for jointly by the Department and other Government Departments.

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