To ask the Minister for the Olympics what assessment she has made of the cost effectiveness of Government-commissioned advertising in the last 12 months relating to matters falling within her responsibilities.

In the last 12 months, the Government Olympic Executive has commissioned only recruitment advertising, to which we have had a positive response, and a small amount of advertising to promote three regional "London 2012: Ask the Team" public question time events, all of which generated a good level of interest.