Departmental Marketing

Olympics written question – answered on 22nd October 2008.

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Photo of David Simpson David Simpson Shadow Spokesperson (Education), Shadow Spokesperson (International Development), Shadow Spokesperson (Transport)

To ask the Minister for the Olympics what assessment she has made of the cost effectiveness of Government-commissioned advertising in the last 12 months relating to matters falling within her responsibilities.

Photo of Tessa Jowell Tessa Jowell Minister of State (Cabinet Office) (Olympics and Paymaster General)

In the last 12 months, the Government Olympic Executive has commissioned only recruitment advertising, to which we have had a positive response, and a small amount of advertising to promote three regional "London 2012: Ask the Team" public question time events, all of which generated a good level of interest.

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