Home Department written question – answered at on 6 October 2008.
To ask the Secretary of State for the Home Department how much her Department paid (a) Facebook, (b) Bebo and (c) other social networking sites for advertising the MyLifeMyID.org website; and how many hits the website received as a result of that advertising.
holding answer
We cannot provide details of the amount spent on each of those sites as the advertising was provided by a third party consolidator (uk.advertising.com) who ran the advert across a range of sites which indexed highly among the youth audience, and they do not supply clients with a breakdown of spend per site. However, as detailed in the MyLifeMyID Research document published on the Identity and Passport Service website:
http://www.ips.gov.uk/identity/publications-research.asp the advertising cost—including Virtual Surveys management fee—was £25,750 (excluding VAT).
The number of people who clicked through from the adverts to a sign-up jump page which detailed the survey and encouraged them to sign-up to the forum while the advertising was running was 52,330. This works out as £0.49 per hit.
Yes1 person thinks so
No1 person thinks not
Would you like to ask a question like this yourself? Use our Freedom of Information site.