People 1st, the Sector Skills Council for the tourism industry, is promoting career development opportunities as part of the National Skills Strategy for hospitality, leisure, travel and tourism—an employer-led strategy launched by my Department in March 2007. Government have signed up to the strategy's 10-point plan to improve skills, retention and career development, which is a key part of my Department's broader tourism strategy for 2012 and beyond.
Within the National Skills Strategy, People 1st has developed an on-line skills and employment resource—the UKSP (previously the UK Skills Passport)—which includes a detailed and easy-to-use career map of the sector, and allows individuals to match themselves and their skills to the best employers who have signed up to the industry's 'Good Employer' standards. UKSP marketing is also targeted to attract new talent by showing potential recruits the career opportunities available right across the sector. People 1st is also giving clarity to the role of qualifications in an individual's career pathway, from pre-entry to employment, through to workplace development and progression.
Finally, the National Skills Academy for Hospitality was approved by Government in May. Over the next five years over 65,000 learners will go through academy programmes, helping learners develop good careers in the industry through UKSP and by linking up with the network of Good Employers.