To ask the Secretary of State for Transport how much her Department has spent on advertising the Cycle to Work scheme in each year since the scheme began.
In 2005-06 the Department spent £9,067 on producing the 'Cycle to Work Implementation Guidance'. In 2006-07 the Department's cycling delivery body, Cycling England, produced two promotional leaflets, one for employers and one for employees, which cost £10,710. Cycling England promoted the scheme and leaflets through a marketing agency during the 2006 Bike Week, which focused on cycle commuting and although it is difficult to disaggregate each element of their promotion of Bike Week, we estimate that the cost in specifically promoting Cycle to Work was around £6,000.
Since 2006 the market has matured considerably with around a dozen commercial providers now in operation and it is therefore in the interests of these providers to promote the scheme. The Department has not incurred any further expenditure other than minimal storage and distribution costs of the guidance and leaflets as they are still available on request.