Departmental Marketing

Business, Enterprise and Regulatory Reform written question – answered on 15th July 2008.

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Photo of Philip Hammond Philip Hammond Shadow Chief Secretary to the Treasury

To ask the Secretary of State for Business, Enterprise and Regulatory Reform how much his Department and its agencies spent on branding and marketing activity in 2007-08.

Photo of Gareth Thomas Gareth Thomas Parliamentary Under-Secretary(Department for International Development) (Trade Policy) (also Business, Enterprise and Regulatory Reform), Parliamentary Under-Secretary (Department for Business, Enterprise and Regulatory Reform) (Trade and Consumer Affairs) (also Department for International Development), Party Chair, Co-operative Party

Since the creation of the Department for Business, Enterprise and Regulatory Reform spend on branding is listed in the following table.

Item £
Fees paid to advisors 0
Stationery 2,354
Rebranding and IT changes including revised email addresses, new signage, web based changes, new logo and print costs 191,709
Cost of producing branding guidelines 20,000
Total 214,063

In the 2007-08 financial year, spending on advertising and direct marketing procured through the Central Office of Information by my Department and the former DTI was as follows:

Advertising £
Nuclear energy consultation 2007-08 149,634
Employing people 2007-08 77,447
National minimum wage 2007-08 588,499
Total for advertising 815,580
Direct marketing £
BERR Information and consultation 2007-08 49,784
Companies Act 2007-08 12,650
Consumer Protection from Unfair Trading Regulation 2007-08 168,798
Employment Law 2007-08 607,534
National minimum wage 2007-08 experiential activity 248,922
Queen's award data cleanse 2007-08 7,320
Queens awards publicity campaign 2007-08 125,500
Total for direct marketing 1,220,508

Details of other costs for BERR advertising and marketing activities are not held centrally and can only be provided at disproportionate cost.

UK Trade and Investment's costs in maintaining its brand guidelines are £850.00 per month for hosting on the UKTI website. Other costs for UKTI marketing activities are not held centrally and can only be provided at disproportionate cost.

The Insolvency Service and Companies House will reply directly.

Letter from Tim Moss, dated 14 July 2008:

I am responding on behalf of Companies House to your recently tabled Parliamentary Question to the Secretary of State for Business Enterprise and Regulatory Reform.

In the financial year 2007/8 Companies House spent £749,831 on branding and marketing activity.

Letter from Stephen Speed, dated 14 July 2008:

The Secretary of State for Business, Enterprise and Regulatory Reform has asked me to reply to you directly on behalf of the Insolvency Service in respect of your question (2007/3026) asking how much the Department and its agencies spent on branding and marketing activity in 2007-08.

The Insolvency Service Executive Agency spent £13,060.98 on branding and marketing in the financial year 2007-08.

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