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Only companies that are licensed in the UK, in an EEA state or Gibraltar, or in the jurisdictions permitted by the Secretary of State under section 331 of the Gambling Act 2005—currently the Isle of Man, Alderney and Tasmania—are permitted to advertise online gambling services in the UK.
No US jurisdictions are currently permitted to advertise online gambling services in the UK. That means that no US companies licensed in a US jurisdiction are able to advertise online gambling services here.
The UK Government have not made any assessment of the development of online gambling services in the UK by US companies.