Driving: Safety

Transport written question – answered on 1st April 2008.

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Photo of Jim Cunningham Jim Cunningham PPS (Mr Mike O'Brien, Minister of State), Department for Work and Pensions

To ask the Secretary of State for Transport what steps the Government has taken to educate the public on the possible effects of driving long distances when tired.

Photo of Jim Fitzpatrick Jim Fitzpatrick Parliamentary Under-Secretary (Department for Transport)

The Department for Transport continues to educate the public on the possible effects of driving long distances when tired through the THINK! road safety education campaign and motorway variable message signs. Drivers are encouraged to plan regular breaks on long journeys through a mix of:

Radio advertising;

Ambient advertising in service stations;

Online advertising on journey planning websites;

Partnership marketing activity;

Truck Back advertising;

Public relations activity; and

Distribution of promotional materials to road safety stakeholders for regional campaigns and the general public.

Advice on how to avoid and combat driver tiredness is in the Highway Code and on the Department's THINK! website at:

www.thinkroadsafety.gov.uk/campaigns/drivertiredness/drivertiredness.htm

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