Departmental Advertising

Environment Food and Rural Affairs written question – answered on 1st April 2008.

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Photo of Mark Hoban Mark Hoban Shadow Minister (Treasury)

To ask the Secretary of State for Environment, Food and Rural Affairs which of his Department's initiatives have been advertised to the public in each of the last 10 years; and what the cost of each such campaign was.

Photo of Jonathan R Shaw Jonathan R Shaw Parliamentary Under-Secretary (Marine, Landscape and Rural Affairs) and Minister for the South East), Department for Environment, Food and Rural Affairs

The core departmental expenditure on advertising initiatives for the past four available financial years are listed in the following table:

Campaign Financial year Spend (£)
Are you Doing Your Bit 2002-03 141
Illegal Imports 2002-03 293,143
Illegal Meat Imports 2003-04 119,146
FMD Exercise 2004-05 4,145
Passports for Horses 2004-05 46,719
Climate Change 2005-06 661,120
Environment Direct 2005-06 221,337
Illegal Food Imports 2005-06 75,030
Climate Change 2006-07 627,216
One Planet Living 2006-07 459,659
Environment Direct 2006-07 89,773
Illegal Meats 2006-07 38,582

This includes communications on a wide range of matters, much of it necessary or beneficial to the public and the wide range of industries in which DEFRA has an interest, together with local government, voluntary organisations and other bodies.

Individual records of spend for DEFRA's non-departmental public bodies, agencies and financially sponsored organisations are not held centrally and could be obtained only at disproportionate cost.

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