Departmental Advertising

Northern Ireland written question – answered on 1st April 2008.

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Photo of Mark Hoban Mark Hoban Shadow Minister (Treasury)

To ask the Secretary of State for Northern Ireland which of his Department's initiatives have been advertised to the public; and what the cost of each such campaign was in each of the last 10 years.

Photo of Shaun Woodward Shaun Woodward The Secretary of State for Northern Ireland

The information requested is not available for the last 10 years. The following table provides information on the initiatives which have been advertised to the public by the Northern Ireland Office and its agencies for the period 2004-05 to 2006-07.

Initiatives Advertised to the Public Cost (£)
2004-05 Stay Safe Stay Secure 56,777.80
Theft from Vehicles 88,918.96
Total 145,696.76
2005-06 Unknown Caller TV Ad 104,935.29
Theft from Vehicles 86,365.57
Community Safety Week 26,196.00
Neighbourhood Watch Signs 12,996.00
Project RIOH 8,415.35
Tackling antisocial behaviour leaflet 3,200.00
Newry Plasma Screen 60,000.00
Youth Conference TV advert 47,100.00
Total 349,208.21
2006-07 Domestic Violence(1) 50,000.00
Knife Carrying(1) 58,000.00
Project RIOH 57,081.79
Domestic Burglary 51,298.89
Theft from Vehicles 30,000.00
HIPA Scheme 6,186.09
Business Crime Postcards 6,894.53
Message in a Bottle 25,843.00
Crime Prevention and Home Safety Tips for Older People 1,298.00
SOS Bus 42,553.19
Community Safety Magazine 4,784.00
Total 333,939.49
(1) The NIO jointly funded these campaigns with the DHSSPS and PSNI—amounts shown are the NIO's contribution to the campaigns.

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