NHS Choices is the national health service's online service for the public—the digital wing of the NHS. It is a response to the 21st century challenges of achieving better health and delivering high quality personalised services for all, amid ever-increasing demands on a resource-constrained NHS.
As the online service for all communication with citizens on health, it has been designed specifically with the consumer in mind. The information on NHS Choices is all NHS accredited and written in plain English. It is accompanied by videos, user comments and a growing range of interactive tools which allow users to test and monitor their health and well-being. The information held on NHS Choices is designed so that general practitioners and others can print it off for people who don't have internet access.
There are in the region of 100,000 pages of content available on NHS Choices.
The total unique visitors to the NHS Choices website by month are as follows:
|(1) Not complete—service went live mid-June 2007.|