Health written question – answered at on 28 February 2008.
To ask the Secretary of State for Health what steps he plans to take on producing codes governing the advertising and promotion of unhealthy foods to children across non-broadcast media; and if he will make a statement.
The advertising industry's Committee on Advertising Practice (CAP) is responsible for the self-regulatory British Code of Advertising, Sales Promotions and Direct Marketing, which contains rules of the content of advertising in non-broadcast media. In July 2007, CAP updated this code to tighten the rules governing the advertising of food and drink to children in line with new restrictions on broadcast advertising. The Department is working with key external stakeholders to address concerns about other forms of marketing including in store promotions and food packaging.
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