Departmental Publicity

Health written question – answered on 5th February 2008.

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Photo of Norman Lamb Norman Lamb Shadow Secretary of State for Health, Liberal Democrat Spokesperson (Health)

To ask the Secretary of State for Health how much was spent by his Department on (a) advertising campaigns and (b) opinion polling services in each of the last five years.

Photo of Ben Bradshaw Ben Bradshaw Minister of State (Regional Affairs) (South West), The Minister of State, Department of Health

The following table outlines the cost of departmental advertising in the last five fiscal years for which completed records are available, i.e. 2002-03 through to 2006-07.

Departmental campaigns expenditure summary 2002-03 to 2006-07
£ million
Campaign 2002-03 2003-04 2004-05 2005-06 2006-07
Alcohol(1) 0.10 0.05 0.34 0.06 1.90
Antibiotics 0.44 0.42 0 0.39 0
CALM 0.58 0.43 0.44 0.32 0
Children's health/pregnancy 0 0.05 0.40 0 0
Drugs(2) 1.52 1.50 1.99 1.26 3.13
Flu 2.00 1.60 1.50 1.85 1.16
Hepatitis C 0.15 0.70 1.28 0.53
Immunisation 1.00 2.00 2.00 0.35 2.80
Mind Out/Mental Health 0.16 0.95 0 0 0
Maternal and Infant Nutrition/Breastfeeding 0.28 0.46 0.75 0.74 0.73
National health service including nurse recruitment 4.23 4.90 5.84 0.02 0
NHS Direct 0.58 0.75 0 0 0.32
Organ donation 0.22 0 0 0 0
Prescription fraud 0.30 0 0 0 0
Promoting new NHS services (Caring in many ways) 0 0 0.85 0 0
Sexwise/teenage pregnancy 1.60 2.00 0.77 0.77 3.32
Sexual Health 1.50 1.50 1.26 0.62 4.00
Social care/worker recruitment 1.24 4.62 2.14 2.44 2.69
Smoking 7.87 17.34 24.00 22.70 21.53
Tuberculosis awareness 0.09 0.01 0.20 0 0
Walk-in centres 0.14 0.04 0.40 0 0
Winter (Get the right treatment/ask about medicines day) 0.50 1.87 0.99 0.98 0
5 a Day 0.50 0.48 1.03 0.90 0.92
E111 0 0 0.32 1.37 0
Total 24.85 41.12 45.92 36.05 43.03
(1) From 2006-07 Department of Health (DH) contribution to campaign run jointly with Home Office (HO)

(2) DH contribution to campaign run jointly with HO

A list of expenditure on opinion polling in each of the last five years could be provided only at disproportionate cost. The Department does not hold this information centrally.

However, information on opinion polling commissioned by the Department's Communications Directorate since April 2004 is shown as follows:

Poll Total amount spent (£)
2007
Public Perceptions of the NHS Tracker Survey—March 2007 171,825
Public Perceptions of the NHS Tracker Survey—July 2007
Public Perceptions of the NHS Tracker Survey—December 2007
NHS staff survey and public surveys September 2007
2006
Public Perceptions of the NHS Tracker Survey—summer 2006 229,440
Public Perceptions of the NHS Tracker Survey—winter 2006
Public Monthly Omnibus January 2006
Public Perceptions Baseline
NHS Staff Survey—January 2006
NHS Staff Survey—July 2006
NHS Staff Survey-December 2006
DH Stakeholder Survey—July 2006
2005
Public Perceptions of the NHS Tracker Survey—summer 2005 106,205
Public Perceptions of the NHS Tracker—winter 2005
Public Monthly Omnibus 2005
NHS Staff Survey—July 2005
2004
Public Perceptions of the NHS Tracker Survey—summer 2004 78,000
Public Perceptions of the NHS Tracker—winter 2004
Public Monthly Omnibus 2004
2003
No records
Note:

This should be regarded as an indicative guide on spend only.

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Annotations

Rob Ager
Posted on 6 Feb 2008 11:48 am (Report this annotation)

The £0.73 million spent on 'Maternal and infant nutrition/breastfeeding' is no match for the millions spent by the formula milk industry marketing their products. Tighter regulation on the industry's practises is the government's only way forward if they really believe in protecting, promoting and supporting breastfeeding.