Departments: Marketing

Northern Ireland written question – answered on 27th June 2007.

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Photo of Theresa May Theresa May Shadow Leader of the House of Commons

To ask the Secretary of State for Northern Ireland which advertising and marketing campaigns were run by his Department in each of the last five years; which external agencies were involved; and what the cost was of each campaign.

Photo of Peter Hain Peter Hain The Secretary of State for Northern Ireland, The Secretary of State for Wales

The following table provides details of which advertising and marketing campaigns have been run by my Department and its agencies in each of the last five years. Details of external agencies and costs are also provided in the table.

Advertising/marketing campaign External agencies involved Cost (£)
2002-03 Advertising for recruitment of: Anderson Spratt Group 152,526.71
Financial Accountant (B2)
Part-time Teachers Casual Contractors, Escort (Maghaberry and Hydebank Wood)
Principal Psychologist
Deputy Head of Financial Services, DPP
Head of Financial Services, DPP
Electronic Reporting Officer, FSNI
Road Traffic Collision Investigator, FSNI, Permanent Appointment
Senior Legal Assistant, DPP
Legal Assistants, DPP
Grade B1 Finance Accountant,
Grade B2 Finance Accountant
Head of Community Safety Division
Director of Finance and Personnel, NIPS
Information Officer
Senior Records and Information Manager (Grade B2)
Records and Information Manager (Grade C)
IT Professional (B2)
Permanent Appointment, IT Not known 61,733.90
Professional (Grade C), Head of IT Operations and Electronic Engineering Services
2003-04 Staff recruitment of: Anderson Spratt Group 188,059.69
Forensic science staff
Information Officers
Senior Chef,
Consultant Forensic Pathologist
Management Accounting,
Part-time cleaner
Female searchers
Casual contractors, Escort Magilligan,
Head of Pay and Employee Relations
Psychologist (Graduate Trainee)
Head of Estate Management
Head of Personnel
Assistant Cook
Part-time Library Assistant
Kitchen Porter
Driver, Night Patrol Officer
Recruitment for Records
Management staff, 5
Adverts for supply of scientific equipment
Stay safe stay secure
Reclassification of cannabis
NI fireworks Safety Campaign, Schools and Public Awareness
2004-05 Staff recruitment advertising Tim Lewis Recruitment Ltd. 12,008.04
Parity Resources Ltd. 8,446.23
Anderson Spratt Group 232,340.90
Job advertisement for:
Director of Communications Barkers HR Advertising 45,965.65
Stay safe stay secure None 56,777.80
Theft from vehicles None 88,918.96
2005-06 Recruitment of: Anderson Spratt Group 221,158.24
3 Grade A Accountants
1 Grade 5, Head of FSD
2 Grade B2 Accountants
Forensic science staff
Information Officer
Purchase/Procurement manager
Senior buyer/procurement officer
Consultant forensic pathologist
Nursing Officer
Head of Communications and Corporate Affairs
Cleaners
Night Custody Officer
Teachers, Accountant (B)
Recruitment for Chairman and membership of the Parades Commission A V Browne, media booking 37,873.88
Recruitment of Consultant forensic pathologist Midlands Review 495.00
Adverts for supply of scientific equipment and services Anderson Spratt Group 2,228.14
Production costs and media space for Youth Conference Service TV advert Anderson Spratt Group 47,100.00
Unknown callers TV ad
None 56,597.00
Theft from vehicles
Community Safety week Anderson Spratt Group 2,228.14
Unknown caller TV ad Anderson Spratt Group
Theft from vehicles 47,100.00
None
None 56,597.00
None 15,146.41
None 26,196.00
None 58,338.29
71,219.16
2006-07 Recruitment for membership of the Parades Commission and Probation Board for NI A V Browne, media booking 24,632.99
Recruitment campaigns for: Anderson Spratt Group 228,391.63
Chief Electoral Officer
Commissioner appointment
Forensic science staff
Consultant forensic pathologist
Senior Psychologist (B1)
Addictions Service Manager (B1)
Prisoner Custody Officer
Teacher, Accountant (B1)
Catering Assistant,
Assistant Cook
Senior Quantity Surveyor (B1)
Vocational Skills Instructor
Teacher
Assistant Cook
Recruitment of:
consultant forensic pathologist
Chief Executive FSNI
Adverts for supply of scientific equipment
Domestic violence*
Knife Carrying*
Project RIOH
Domestic Burglary
Project RIOH
Theft from vehicles
Advertising for:
Consultation on Sects 41 and 8
PACE consultation
Manufacture and storage of explosives

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