Departments: Marketing

Communities and Local Government written question – answered on 27th June 2007.

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Photo of Theresa May Theresa May Shadow Leader of the House of Commons

To ask the Secretary of State for Communities and Local Government which advertising and marketing campaigns were run by (a) her Department and (b) its agencies in each of the last five years; which external agencies were involved; and what the cost was of each campaign.

Photo of Angela Smith Angela Smith Parliamentary Under-Secretary, Department for Communities and Local Government, The Parliamentary Under-Secretary of State for Communities and Local Government

In 2002-03 the Office of the Deputy Prime Minister ran the following advertising and marketing campaign:

Fire Safety

The external agencies were EURO RSCG for advertising; Carat for media planning and media buying; and COI for public relations and partnership marketing. Total spend was £4.8 million.

In 2003-04 the Office of the Deputy Prime Minister ran the following advertising and marketing campaign:

Fire Safety

The external agencies were EURO RSCG for advertising; Carat for media planning and media buying; and COI for PR and partnership marketing. Total spend was £6.3 million.

In 2004-05 the Office of the Deputy Prime Minister ran the following advertising and marketing campaigns:

Fire Safety

The external agencies were EURO RSCG for advertising; Carat for media planning and media buying; and COI for public relations and partnership marketing. Total spend was £5.7million.

Elected Regional Assemblies

The external agencies were Robson Brown for design events and advertising, and Carat for media planning and buying. Total spend was £3.24 million.

In 2005-06, our predecessor department the Office of the Deputy Prime Minister ran the following advertising and marketing campaigns

Fire Safety Campaign

The external agencies were EURO RSCG for advertising and COI for public relations, partnership marketing and media buying. Total spend was £4.3 million.

Part P of the Building Regulations

The external agencies were COI for media buying and Tempo for design and graphic production. Total spend was £120,000.

Home Information Packs

The external agencies were Leo Burnett for advertising; Bandon Brown for public relations and publicity; Carat for media planning; COI for media buying; and Redhouse Lane for graphic design. Total spend was £706,000.

Houses of Multiple Occupancy

The external agencies were EURO RSCG for advertising; Amazon for public relations and publicity; Carat for media planning; and COI for media buying. Total spend was £1.4 million.

Figures for advertising and marketing campaigns in the financial year 2006-07 were published in the Department's Annual Report on 17 May 2007, which is available in the Libraries of the House.

Figures for external agencies could be provided only at disproportionate cost.

Government policies and programmes affect the lives of millions of people and may save lives, as with Fire Safety. They must be communicated effectively to meet our duty to inform and in order for policies to be successful. There are strict rules to ensure value for money on Government advertising.

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