Departments: Advertising

International Development written question – answered on 29th March 2007.

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Photo of Mike Penning Mike Penning Conservative, Hemel Hempstead

To ask the Secretary of State for International Development what his Department's total spending was on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media.

Photo of Gareth Thomas Gareth Thomas The Parliamentary Under-Secretary of State for International Development, Party Chair, Co-operative Party

DFID has not to date advertised on television or radio. Spending on advertising in print media for recruitment and procurement purposes was as follows:

Spend (£)
2000 751,972
2001 1,208,192
2002 914,571
2003 849,196
2004 700,077
2005 397,776

Figures prior to 2000 and for 2006 are not available.

Spend on promotional campaigns since November 2000
Total (£)
(i) Second White Paper on International Development
To raise awareness of the Government's White Paper "Eliminating World Poverty-Making globalisation work for the poor" 41,945
(ii) Developments Magazine and Rough Guide Campaign
To promote Developments Magazine and The Rough Guide to a Better World 3,642
(iii) Trade Matters Campaign
To raise awareness of the role of trade in fighting world poverty and promote availability of a new free publication—Trade Matters. 26,176
(iv) Developments Magazine Campaign
To increase the number of subscribers to the Department's free magazine—Developments. 12,934
(v) Third White Paper on International Development
To raise awareness of the UK Government's action plan for working with overseas and international partners to reduce world poverty over the next five years. 125,000
(vi) G8 Gleneagles—One year on
To report progress on delivering the commitments proposed at the G8 summit. 62,275

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