To ask the Secretary of State for Health when the Swift campaign referred to in paragraph 2.42, of the White Paper, Our Health, Our Care, Our Say, was introduced; what resources have been committed to support the campaign in each year since its introduction; whether she has assessed the effectiveness of the campaign; and if she will make a statement.
Shift is a five year initiative, running from 2004 to 2009, as part of the National Institute for Mental Health in England's work tackling the stigma and discrimination surrounding mental health issues. Shift is funded by the Department and it received £900,000 in 2003–04 and £1 million in 2004–05.
Shift's work is steered by a board of advisors comprising people from the voluntary sector, the Department and from the National Institute for Mental Health in England, and its work programme is overseen by the Department and a cross government network focusing on mental health issues.
Further information about Shift is available from its website at www.shift.org.uk.