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Drinks Pricing

Culture Media and Sport written question – answered on 27th October 2005.

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Photo of Don Foster Don Foster Shadow Secretary of State for Culture, Media and Sport

To ask the Secretary of State for Culture, Media and Sport what recent meetings she has held with representatives of licensees with regard to the pricing of soft drinks; and if she will make a statement.

Photo of James Purnell James Purnell Parliamentary Under-Secretary (Media and Tourism), Department for Culture, Media & Sport

holding answer 25 October 2005

My right hon. Friend the Secretary of State has not held any meetings with representatives of licensees to discuss the specific issue of the pricing of soft drinks.

However, in implementing the licensing reforms and as a partner taking forward the alcohol harm reduction strategy, my Department continues to work with industry representatives to ensure that retailers promote sensible drinking. Proper provision of soft drinks is important in this context, and in particular we welcome initiatives such as "I'll be Des", which encourages those who are driving to stick to soft drinks.

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