Driver and Vehicle Licensing Agency

Transport written question – answered on 24th February 2005.

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Photo of Harry Cohen Harry Cohen Labour, Leyton and Wanstead

To ask the Secretary of State for Transport how many tins of beans have been distributed by the Driver and Vehicle Licensing Agency as part of its recent campaign; at what cost; and if he will make a statement.

Photo of Mr David Jamieson Mr David Jamieson Parliamentary Under-Secretary, Department for Transport

DVLA distributed 36 tins of baked beans as part of an advertising campaign aimed at road tax evaders in the London area during January 2005. The cost of this was £305, which includes design and printing of labels and purchase of tins of beans.

These tins were distributed to a number of radio stations in London, in order to generate on-air discussion about road tax evasion, and the disposal by crushing of untaxed vehicles.

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