Departmental Advertising Costs

International Development written question – answered on 17th November 2004.

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Photo of Charles Hendry Charles Hendry Shadow Minister (Children, Young People and Families), Deputy Chair, Conservative Party

To ask the Secretary of State for International Development what the cost of (a) creative work, (b) media spend and (c) administration for his Department's advertising activity has been in each financial year since 1997–98, broken down by contractor.

Mr. Gareth Thomas:

It is not possible to separate the costs of (a) creative work or (b) media spend from overall advertising costs as records are not held centrally. Advertising costs over the last three years was as follows:

Year ended £000
31–3-02 910,942
31–3-03 973,443
31–3-04 559,295

The cost of administering advertising activity was as follows:

Year ended £000
31–3-02 13,400
31–3-03 13,900
31–3-04 14,400

The advertising contractor for all three years was Barkers.

Information prior to 2001–2 could only be supplied at disproportionate cost.

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