One of the four main strands of the Alcohol Harm Reduction Strategy for England is work with the alcohol industry to reduce the violence and antisocial behaviour associated with alcohol misuse. The Strategy clearly indicates that this includes the off-trade. All retailers will be strongly encouraged to sign up to the national social responsibility scheme which is currently being drawn up in consultation with the on and off-trade.
The summer enforcement campaign, led by the Home Office Police Standards Unit and the Association of Chief Police Officers, will target those selling alcohol irresponsibly and those selling illegally to under-18s. This will include off-licences and supermarkets.