Department Branding

Culture Media and Sport written question – answered on 12th February 2004.

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Photo of David Laws David Laws Shadow Chief Secretary to the Treasury

To ask the Secretary of State for Culture, Media and Sport how much her Department and its predecessors spent on branding the Department between 1997–98 and 2003–04, broken down by (a) consultancy fees, (b) design and orders for new stationery, (c) website design and (d) other material featuring new logos.

Photo of Richard Caborn Richard Caborn Minister of State (Sport and Tourism), Department for Culture, Media & Sport

The information is as follows:

1997–98

Branding the Department broken down by:

(a) Consultancy fees—The cost of producing a new visual identity for the Department was £26,000. This included all design costs, development of the logo and the layout of all internal and external documents and stationery.

(b) Design and orders for new stationery—The cost of £26,000 included the design and layout of new stationery. Before 1998–99 no record was kept of specific office supplies such as stationery.

(c) Website design—There were no costs incurred for website design during 1997–98.

(d) Other material featuring new logos—The DCMS identity appears on all DCMS external and internal publications and other publicity related items such as backdrops. The spend on publicity materials during 1997–98 was £338,761.

2003–04

Branding the Department broken down by:

(a) Consultancy fees—No moneys have been spent on consultants in relation to DCMS branding during 2003–04.

(b) Designs and orders for new stationery—There were no design costs for stationery during 2003–04. The cost of stationery items carrying the DCMS branding such as: letterhead paper, compliments slips, business cards, folders and various forms is £18,460 to date in this current financial year.

(c) Website design—There was no cost for implementing the DCMS identity on the website as the work was done in-house.

(d) Other materials featuring new logos—The DCMS identity appears on all DCMS external and internal publications and other publicity related items such as backdrops. The spend on publicity materials to date during this current financial year is £295,570.99.

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