Department Branding

Treasury written question – answered on 12th February 2004.

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Photo of David Laws David Laws Shadow Chief Secretary to the Treasury

To ask the Chancellor of the Exchequer how much his Department spent on branding the Department, broken down by (a) consultancy fees, (b) design and orders for new stationery between 1997–98 and 2003–04, (c) website design and (d) other material featuring new logos.

Photo of Ruth Kelly Ruth Kelly Financial Secretary, HM Treasury

The Treasury's branding was reviewed between 2000 and 2002. The work was undertaken by the in-house publications team, with limited assistance from freelance designers at a cost of less than £5,000.

The relaunch of the Treasury's website in November 2001 and the move to new offices in summer 2002 meant that new branding could be incorporated incrementally at little additional cost.

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