Tourism (Ards Peninsula/North Down)

Northern Ireland written question – answered on 4th February 2004.

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Photo of Iris Robinson Iris Robinson DUP, Strangford

To ask the Secretary of State for Northern Ireland what steps he is taking to attract more tourists in 2004 to (a) the Ards Peninsula and (b) the North Down area.

Photo of Ian Pearson Ian Pearson Parliamentary Under-Secretary, Northern Ireland Office

The Northern Ireland Tourist Board (NITB) is working with local councils in the Ards and North Down areas and the Kingdoms of Down regional tourism organisation on a range of tourism promotion initiatives. These include marketing and promotion initiatives and familiarisation trips by international tourism interests/key market representatives. A programme of tourism events is planned for 2004, drawing and improving on their successful last year.

The NITB's Strategic Framework for Action 2004–07, which will drive the tourism agenda for the next three years, will provide a focus and impetus to the growth and delivery of tourism to all areas of Northern Ireland, including the Ards Peninsula and North Down areas.

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