Work and Pensions written question – answered at on 17 November 2003.
To ask the Secretary of State for Work and Pensions what plans he has to maximise take-up of pension credit.
We want every pensioner to take up their entitlement. At the heart of our marketing campaign is a direct mail pack to all pensioner households who have not been converted to pension credit automatically. We will have written to all pensioner households by June 2004. To support this process we are running an advertising campaign on TV, radio and in the press to encourage pensioners to apply.
The Pension Service Local Service are also playing a key role in take-up of pension credit, particularly in encouraging pensioners who traditionally do not take up their entitlement to apply. Working closely with key partners such as Citizens Advice, Age Concern and local authorities and with local voluntary organisations the local service reach these pensioners at locations that suit their needs. Activities being undertaken include awareness sessions, information surgeries and take-up campaigns. Over this month the Local Service has held or plans to hold over 1,300 events which are expected to reach around 117,000 people.
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