The Prime Minister's Strategy Unit, in close collaboration with other government departments, including the Department of Health, is currently developing the national alcohol harm reduction strategy. The Strategy Unit is due to publish an interim analysis paper in the summer. The final report, which will set out the cross-governmental alcohol harm reduction strategy, is planned for publication in the autumn. It will be implemented according to timetable by 2004.
As part of this project the Strategy Unit project team and the sponsor Minister, Ms Hazel Blears, Minister of State for Crime Reduction, Policing and Community Safety, have had ongoing discussions with all relevant stakeholders and carefully examined the evidence. The final report will consider a wide variety of issues including the advertising of alcohol.