Advertising Campaigns

Transport written question – answered on 14th April 2003.

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Photo of Mark Prisk Mark Prisk Shadow Financial Secretary

To ask the Secretary of State for Transport what his Department's total spending was on advertising and promotional campaigns between April 2002 and March 2003; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media.

Photo of Mr David Jamieson Mr David Jamieson Parliamentary Under-Secretary, Department for Transport

The Department for Transport ran five substantive campaigns between April 2002 and March 2003.

£13.5 million was spent to promote the Think! road safety campaign messages. TV advertising cost £5.6 million, radio advertising £2.6 million and print media advertising £205,000. Other costs included cinema advertising (£1.1 million) plus the costs of printing and distributing campaign materials, research, exhibition material and commissions.

The airports consultation campaign cost £2.9 million. The majority of expenditure covered publications. Radio advertising cost £25,000 and print media advertising £274,000.

The Traveline (public transport information line) campaign cost £45I,000 of which £274,000 was devoted to print media advertising.

The Walk to School campaign cost £155,000—this was PR based rather than using advertising.

The Vehicle Identity Checking campaign cost £130,000 of which print media advertising cost £122,000.

These figures are subject to final auditing to take account of any end of year adjustments.

Departmental agencies and NDPBs also advertise and promote campaigns for the services they provide and for which they are directly responsible.

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