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Tourism

Culture Media and Sport written question – answered on 13th May 2002.

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Photo of Professor Ross Cranston Professor Ross Cranston Labour, Dudley North

To ask the Secretary of State for Culture, Media and Sport what measures she is taking to promote tourism in the west midlands region.

Photo of Kim Howells Kim Howells Parliamentary Under-Secretary, Department for Culture, Media & Sport

My Department is currently considering options on how to provide stronger co-ordination of the promotion and marketing of England, including a strong regional dimension and we hope to announce our plans shortly.

Tourism in the west midlands region has recently benefited from £2 million funding from Advantage West Midlands (AWM) regional development agency (RDA). £1.1 million was spent on a recent national marketing campaign "Head to the Heart", promoted by the Heart of England Tourist Board (HETB), which principle aim is to attract more visitors to the region.

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