I announced on the
The DTI is working with a number of reputable trade bodies to fast-track their members into the Quality Mark scheme. Following recommendations in the pilot review, the scheme will be developing recruitment mechanisms, including subsidised registration costs, until a critical mass has been achieved.
The DTI is also working with local authorities, financial services groups, consumer groups and others to promote the scheme to tradesmen and encourage the participation of the latter wherever possible.
The national launch of the Quality Mark at the Ideal Home Show produced extensive television and radio coverage and articles in regional newspapers. The scheme is already being marketed successfully to consumers in Birmingham and Somerset through a variety of media, including Yellow Pages and Thomsons directories, household leaflet distribution with advertising and editorial coverage in a number of local papers and radio stations. Further targeted marketing will follow in new areas once sufficient numbers of builders and tradesmen are registered.
There has been considerable interest from firms operating outside of the existing Quality Mark regions in England, Wales and Scotland. In these cases we have advised (and we will continue to advise) firms that there is nothing to stop them applying for the scheme.