Absolutely, there are challenges in the industry and I will raise a number of them in a moment, but first I want to offer an overview of the success of the sector. There are a lot of hard-working wine growers and merchants. Despite some of the challenges, the industry is already showing real success and we need to support it.

British wine is gaining recognition not just in this country but across the world. Japan is now a key market and the United States, Hong Kong, South Korea and Denmark are all beginning to respect our wines and see them as a go-to product choice. The export market is expanding at pace and, with support, this could be a real positive multiplier in our rural communities, much maligned and struggling in many cases. This is a growth industry that could sustain our rural economy and grow it in a more promising way. Many practices that wine producers engage with are inherently sustainable and support the local community, both directly in terms of wine producing, but also in spin-offs such as restaurants and wine tourism.