It is an honour to serve under your chairmanship, Sir Edward. I congratulate Blake Stephenson on securing this important debate. If Members are thinking about where to visit in the Easter or summer holidays, I have a location in mind. It is somewhere visitors can pick up a fossil, take a boat trip, see the sets where “Peaky Blinders” was shot, or feed the giraffes. If Members need any more clues, it is the heart of the industrial revolution. If Members are still guessing, the answer is Dudley, with its zoo and castle, the Black Country Living Museum and, of course, the historic canals and caverns, where people can enjoy a leisurely boat trip or the beauty of the canals as they go for a picturesque walk.

Dudley borough had 9.6 million visitors in 2023 and has a visitor economy of £447 million. Dudley has something to offer everybody. Its tourism sector has supported a wide range of jobs, from retail and zoology to site managers and tour guides, and is an integral part of the society and fabric of Dudley. It is therefore time we push forward with a plan to revitalise the tourism industry with a fresh start. I must stress that plans to talk about tourism cannot just focus on hotspots like London or coastal towns; they must also focus on towns that are rich in culture and history.

The Black Country Living Museum, for example, has carefully reconstructed shops, houses and industrial areas that represent the Black Country’s history. It was a pleasure to hear that the museum had a record-breaking year in 2023, with 380,000 visitors, including 53,000 students and pupils. I want to encourage more visitors to come to Dudley, not just for the day but overnight, to stay and expand the nighttime economy, so that our bars and restaurants can benefit from the fantastic offerings of the tourism industry.

The nature of supporting the tourism sector is that every £1 spent is multiplied by visitors spending money on attractions, restaurants, hotels, bars and taxis. There is a remarkable opportunity for the Black Country at the moment, offered by the Dudley Canal Trust: the proposed plan by Dudley Canal and Caverns to extend the unique area from the Dudley canal to the Wren’s Nest. It would be great to connect both areas. It is a UNESCO world heritage site, where people can take a fossil home; it is a secret gem in the Black Country. Its prehistoric geology and nature is a beauty to be seen. I believe that the area should be more connected. The project is estimated to attract half a million tourists in the first eight years of opening if completed.

It is integral to see Dudley from a different lens, as a place where new meets old. It is crucial that we recognise the value of the entire tourism ecosystem, from small businesses to hotels, restaurants and larger attractions, but we need Government support to ensure that we have the resources and infrastructure to succeed. Stagnation in the tourism industry will come if we do not invest. There are far too many empty shops in Dudley town centre. If the tourism industry could be supported, it would attract more businesses to open.

I have two simple requests: will the Minister meet me to discuss the fantastic project to connect Wren’s Nest to the Dudley canal to boost tourism in Dudley, and will he work closely with regional towns such as Dudley to ensure that they are at the centre of the Government’s plans for tourism?