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I am about to get to that point. We need to do away with the inspectors and the prosecutions to enforce the licence. That might mean looking at the potential for paid on-demand digital broadcasting, or some form of subscription package, as we see with Sky, Netflix, Virgin, Amazon Prime and others. that might mean allowing programme sponsorship and advertising, as we see on most channels, such as ITV and, of course, Channel 4. As has been referred to, Channel 4 is a public service broadcaster. Unfortunately, the hon. Lady was wrong when she said that there is only one channel—Channel 4 has a number of channels, including E4 and others.