Broadband

Part of the debate – in Westminster Hall at 5:13 pm on 8 March 2017.

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Photo of Louise Haigh Louise Haigh Shadow Minister (Culture, Media and Sport) (Digital Economy) 5:13, 8 March 2017

It is a pleasure to serve under your chairmanship, Mr Owen—you have always been my favourite Chair.

As Matt Warman outlined excellently, with the Committee of Advertising Practice due to report imminently, this is a good moment for the House to influence the debate about advertising speeds—I am sure the committee will have been taking note of the debate. As all hon. Members who have spoken have outlined, businesses and people in homes up and down this country are sick and tired of being sold broadband only to realise that the advertised speed was only a headline and that, in many cases, consumers will never be likely to receive it.

The Federation of Small Businesses has said that

“dissatisfaction with broadband providers appears to be widespread and deeply felt.”

In part, that is a reflection of the fact that for more than 400,000 small businesses, the market has failed to deliver superfast broadband fit for the future. Many people in business parks in places such as Slough have been badly let down, as my right hon. Friend Fiona Mactaggart mentioned. However, it is also because of the utterly absurd existing advertising standards, which allow providers to claim speeds that are achievable by only 10% of the relevant consumer base. That undoubtedly leaves people duped or, as the hon. Member for Boston and Skegness said, perpetrates a fraud on the consumer.

Research by independent testing groups has found that up to three quarters of households are paying for advertised broadband speeds that they have never received. Obviously, that is completely unacceptable. It is incomparable to the situation with similar advertising claims across industries, which reveals just how desperately weak those advertising standards are. The hon. Gentleman mentioned grapes, but if a consumer is sold a burger that is advertised as 80% to 90% meat, the producer is legally bound to ensure that that meat is of the advertised quality. There is absolutely no leeway. Thanks to the strict regulation that governs that industry, consumers can be confident in what they are buying. That is why the Opposition support the calls from hon. Members for much more stringent guidelines based on what a majority—figures of 50% and 100% have been mentioned—can receive. We need to ensure that advertised broadband speeds are upheld.

That would be a good start, but the upcoming report and recommendations are also an opportunity to insist that broadband providers be honest with their consumers—honest about the technology that connects them, as well as about the speed that they are actually receiving. I therefore hope that consideration is given to another way of measuring speed—measuring the average for each individual user. That would reflect recommendations made by the National Infrastructure Commission on mobile coverage. It raised concerns, which I share, about the need to develop a meaningful set of metrics that represent the coverage that people actually receive.

As we have heard, the FTTC roll-out means that once the connection has made its way along the copper from the cabinet to the home, speeds are highly unlikely to be at superfast level and are much more likely to be in the region of 17 Mbps. Advertising an average speed for each user is clearly far preferable. That would put power back in the hands of the consumer and small businesses and demonstrate to them the reality of the claims made by providers. That in turn might induce a certain amount of consumer activism, with consumers pushing for a much more ambitious roll-out of fibre-to-the-premises and viewing superfast broadband as the bare minimum as they come to recognise that the speeds they receive are simply not fast enough. It would potentially give consumers the tools to encourage the Government and industry to get them up to speed. It might even be the final nail in the coffin for the Government’s plan to deliver only a 10 Mbps universal service obligation. As the other House has now found, that is simply not fit for purpose.

I urge the Government once again to accept a superfast designation. The industry itself is potentially coming round to that. I want to give the Minister time to respond, so I will finish by saying that the recommendations by the Committee of Advertising Practice mark a significant moment, and I hope that the Government will take this opportunity to ensure that consumers can have the confidence they deserve.