I thank my hon. Friend for being so generous about giving way. Will he accept that there is a paradox, inasmuch as many of the main groups that own our well loved titles are extremely profitable? They may be less profitable as a result of the credit crunch, but they have been extremely profitable. However, the people who report the news—the reporters—are paid abysmally. If one asks those who work in the newspaper industry or even in the spoken media, one finds that what they earn is appalling. In addition, people on work experience are increasingly used as a substitute for fully employed people, and there is virtually no apprenticeship scheme left. If there was investment in good journalism, would that not be the answer to many of the prayers about keeping the industry going?