Housing

– Scottish Parliament written question – answered at on 9 December 2008.

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Photo of Derek Brownlee Derek Brownlee Conservative

Question S3W-18402

To ask the Scottish Executive what the Home Report advertising and communication budget is for 2008-09.

Photo of Stewart Maxwell Stewart Maxwell Scottish National Party

The Home Report publicity campaign is intended to reach people currently involved in the house buying and selling process, rather than the whole population of Scotland. It is based on consumer research and research with property professionals and comprises advertising and editorials in the national, local and property press, radio advertisements, billboards and online advertisements. Phase 1 of the campaign started in mid-October 2008 prior to the launch of the Home Report and runs until mid-December. Phase 2 of the campaign starts in mid-January and runs until the end of February 2009. The total budget for both phases of the campaign is £677,975.00, including VAT.

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