– Scottish Parliament written question – answered on 20th December 2007.

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Photo of Jackie Baillie Jackie Baillie Labour

Question S3W-7059

To ask the Scottish Executive how much the new Welcome to Scotland advertising logo cost to develop.

Photo of Linda Fabiani Linda Fabiani Scottish National Party

Welcome to Scotland is not a slogan or a logo – it is a simple and straightforward welcome to those arriving in our country. No money was used to develop the "Welcome to Scotland" message. The message reflects recommendations from customer research and evaluation undertaken in March 2006 and 2007. Design, printing and installation of the new airport campaign cost £125,000 from existing budgets.

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