To ask the Scottish Executive whether it has a strategy in place to target road safety campaign advertising on areas that suffer from high levels of fatal accidents.
No. The Scottish Executive provides funding to Road Safety Scotland (RSS) for the development of key road safety education initiatives and publicity messages. Campaigns by RSS are mainly undertaken on a national basis and focus on the main causes of casualties. These include issues such as speeding, drink and drug driving, seatbelt wearing and young drivers. RSS is also looking at the development of campaigns addressing motorcyclist safety and rural road safety.
Local authorities have a statutory duty to take appropriate measures to prevent accidents on roads for which they are responsible. This includes the dissemination of information and advice relating to the use of roads.