Rural Economy and Tourism (Financial Support)

Part of the debate – in the Scottish Parliament on 16th December 2020.

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Photo of Fergus Ewing Fergus Ewing Scottish National Party

VisitScotland has worked up several marketing plans. Jamie Halcro Johnston, whom I welcome to his new responsibilities, will appreciate that the right time for marketing will be once the restrictions are clear. There is no point in marketing now when people cannot take a holiday, because that would be a waste of money. However, I assure him that a lot of thought has gone into that by VisitScotland and the tourism recovery task force, which made a series of recommendations that the Scottish Government has considered. It is absolutely the case that we will need, when the time is right, to market Scotland and to bring people back here from other countries.