Part of the debate – in the Scottish Parliament at on 30 September 2020.
Willie Coffey
Scottish National Party
I congratulate Fulton MacGregor on securing the debate, and I congratulate Albion Rovers on having received funding support from Mark Millar and securing its new Pixellot streaming system at Cliftonhill, in Coatbridge. I also pass on my best wishes to my football club, Kilmarnock Football Club, after hearing today’s news that three staff—possibly players—have tested positive for coronavirus. I wish them a speedy recovery.
All sports worldwide, from the small youth clubs to multimillion-pound establishments, have suffered during the pandemic. As football fans, we have found ourselves at a loss, wondering when we will ever be able to properly see our teams in action again.
It is great to hear about cutting-edge digital technology such as the Pixellot system, through which high-quality sports coverage can be streamed into our homes. I have seen the Pixellot system on YouTube, and it looks really impressive. The company has more than 8,000 installations in more than 30 countries worldwide. The system can be used in a variety of ways, including as a broadcast platform for us to watch a game at home, and by coaches, who can use it for tactical analysis. The software also allows real-time zooming in and panning of the action, so that we can all check for ourselves whether the referee got decisions right. Who needs a video assistant referee when we have Pixellot?
One of the other keys features of Pixellot is that clubs can overlay advertising graphics to help them to generate more revenue. My goodness—football needs all the help that it can get at the moment. All in all, Pixellot looks like a great system, so well done to Mark Millar and Albion Rovers for establishing it for the fans.
I contrast the Pixellot system with the Scottish premiership solution of using the Stream Digital platform, which I have used to watch a number of Kilmarnock games. Most of the premiership clubs have provided their television broadcasts to their fans as a “Thank you” for their support in purchasing season tickets. I have also purchased some away-game teams’ pay-per-view sessions, although I usually have to mute the biased commentators.
However, it is interesting that the service seems to be restricted in terms of how many fans can buy a subscription for a given match. I understand that when a match is broadcast live, a limit is applied to the numbers who are allowed to buy it on the Stream Digital platform—there can be no more than the number of the club’s season-ticket subscribers for that season. If that is true, I hope that the broadcaster will reconsider, because we need as many people as possible logging in and buying match subscriptions. Surely, it is better to find ways to get more fans watching football than to place restrictions on them to keep them out. With the prospect of supporters not being able to get back into the grounds soon, any mechanism to get more cash into our football clubs could be a life saver.
I understand that Falkirk Football Club also operates Pixellot, so I am hopeful that I will be able to experience the system in real time when Kilmarnock plays Falkirk next Tuesday in the Betfred cup. No offence to my Falkirk friends, but I am hoping for a rerun of our 1997 Scottish cup clash, and a win for Kilmarnock.
Through the pandemic, and for the foreseeable future, it is imperative that those of us who love the beautiful game can continue to support our football teams as much as possible in order to protect not only their history, but local jobs and the local economy. Digital technology could be a life saver for many Scottish football clubs by helping them to survive.
Once again, I congratulate Fulton MacGregor and Mark Millar, and I wish Albion Rovers all the very best, not only in this venture, but in the difficult future that lies ahead.