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A lot of the work to promote Midlothian is co-ordinated by the Midlothian and Borders tourism action plan, which is now in phase 2.
A lot of the support is for individual businesses, particularly around a digital offer for their marketing.
VisitScotland’s spring 2019 campaign promoted family breaks in the region for visitors within a two-hour to four-hour drive time. It focused on Dalkeith country park and Roslin Glen, but also included Lasswade stables and Rosslyn chapel. The launch of Midlothian and Borders Tourism Action Group’s brand new “Scotland Starts Here” marketing campaign website and tourism app will also direct people to areas that are, perhaps, less known in terms of promotion of tourism within Colin Beattie’s constituency.