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The Scottish Government fully recognises the importance of tourism to Scotland’s rural economies. The rich and diverse attractions on offer are actively promoted by VisitScotland through a range of both digital and traditional channels across both domestic and international marketing campaigns.
Other public bodies also play a key role in supporting tourism development in rural areas, through, for example, business and destination support from Scottish Enterprise and Highlands and Islands Enterprise, training and development through Skills Development Scotland, and promotion and enhancement of the natural and heritage environments through Scottish Natural Heritage and Historic Environment Scotland.
An exact figure for our ongoing multi-agency support is not available. However, the Scottish Government separately announced £3 million in extra funding for the rural tourism infrastructure fund, on top of the £6 million that has already been awarded. We have also just confirmed additional support to promote food and drink tourism.