As I indicated in my response to Mr Stevenson, European visitors are essential to the success of Scotland’s tourism industry, with EU countries accounting for six of our top 10 overseas markets in 2018. Although overseas visitor numbers have increased in recent years, data for the year to March 2019 suggest that European visitor numbers fell by 3 per cent, compared with the previous year.
It is clear that continuing Brexit uncertainty poses a threat to our vital tourism industry. That is why we will continue to support the industry, to ensure that Scotland offers a warm welcome to and a high-quality experience for all visitors.
It is hard to deny that Brexit will result in barriers to those visiting Scotland and all that we have to offer here. How is the Scottish Government mitigating the negative effects of Brexit on tourism, which is one of Scotland’s vital industries, and welcoming those who wish to visit?
. It will help to ensure that potential travellers are not deterred by uncertainty relating to visas and/or other issues.
In addition, our new tourism strategy, which was developed in partnership with the Scottish Tourism Alliance and other key partners, was recently launched and places meeting visitor expectations at its heart. We will continue to build Scotland’s international reputation as a warm and welcoming destination for visitors from across the globe through our Scotland is now campaign.