The consultation exercise gives us an opportunity to make sure that we have fully explored with any interested group or organisation how to ensure age-appropriate messaging—in particular, for the more vulnerable age group that Clare Adamson described.
There is also real recognition that we probably need to be better at understanding information and data. I understand that National Records of Scotland data shows that, in 2015, 35 people died in Scotland due to drowning or submersion. However, there are difficulties: data can be ascribed to misdescribed locations for drowning deaths, there can be inconsistency in information that is captured on death registration forms, there can be lack of information on the forms and there is the complexity of international coding systems. Also, the figure does not include suicide by drowning.
We now have an opportunity to delve deeply into the situation and make sure that we use information appropriately. We also have to make sure that we use existing partners and existing structures to ensure that we get the best possible safety messages out across the country to people who might have greater vulnerabilities.