8. How will the Welsh Government tackle youth vaping as part of the 'iechyd da' pledge? OQ61646

Vapes should never be used by children and young people. As part of my Government’s mission to create a healthier Wales, we'll tackle nicotine addiction in all its forms and plan to tackle youth vaping by stopping these products from being deliberately targeted at children.

Thank you. Youth vaping is a growing concern in Rhondda. I've been contacted by angry residents regarding a new vape store that's recently opened in Treorchy. Like most other vape stores, it has illuminated signs that are out of keeping with the high street. It has a double-fronted display of bright-coloured vapes that are clearly marketed towards young people, and it's on the main route to both the primary and comprehensive schools. Local councillor Bob Harris has made representations to Rhondda Cynon Taf County Borough Council planning and planning enforcement to no avail. We also visited Treorchy Comprehensive School last week, who will continue their work on raising awareness around the dangers of vaping for young people.

First Minister, what further action can you take to support local communities through reviews of planning permissions and regulations for vape stores, especially store names and signage? And what more can be done to tackle the branding and marketing of vapes so that they're less appealing to young people? Also, is there scope for a broader Wales-wide campaign across schools to address youth vaping more robustly?  

Well, thanks very much. I think we're all shocked by the proliferation of vape stores; they seem to be popping up everywhere and, clearly, this is an area where we need local authorities to use planning regulations and guidance to ensure that new premises conform to law. And we're very keen to make sure that local health boards play an active role when councils are developing local development plans. So, I do think that it's really important we get those local development plans right, so that, when the planning applications go in, if it doesn't conform to what we want to see—and this is vapes, but I think you could say the same thing about fast food stores outside schools and things, all of those things—. I think there's real opportunity to tighten things up in this space, and that's certainly something that I'll be interested in pursuing. 

Just in terms of advertising, look, it's clear that we have to explore all progressive actions to restrict the marketing, advertising, of flavours, which is clearly targeted at children, and it is shocking to see how many children now take up and try those products. I think 18 per cent of young people aged 11 to 17 have tried the products. So, there's far more to do in this space and, obviously, the UK Government will be bringing in that tobacco and vapes Bill, and we'll be looking to see how we can work with them to progress this agenda.

I thank the First Minister.