8. Will the Minister make a statement on the Welsh Government’s strategy to attract visitors to Wales? OAQ(5)0028(EI)

Yes. It is now three years since the launch of ‘The Welsh Government Strategy for Tourism 2013-2020 Partnership for Growth’. This sets a 10 per cent growth in real terms in respect of overnight visitor expenditure in Wales by 2020, and we are on track to exceed that growth.

Thank you, Cabinet Secretary. The ‘Wish You Were Here’ study found that music tourism from festivals and concerts generates up to £113 million annually for the Welsh economy. Our ability to attract more events, conferences and festivals will be boosted by the international convention centre, built as a joint project between the Celtic Manor and Welsh Government, when it opens in Newport. Designed to attract major events from across the world, it will rival any convention centre in Europe. Smaller festivals, which are a mix of music, art, literature and comedy, like the one in my own Constituency in Caerleon, also play an important role. What support and encouragement can the Welsh Government give to attract large-scale events to Wales while also supporting grass-roots festivals that add to the rich variety of our cultural life?

Yes, this is a very interesting area of work. I actually asked my officials to carry out some research concerning the most inclusive forms of artistic activities and it was found that smaller festivals and musical concerts are actually the activities, the events, that people are most likely to go to from right across the socioeconomic spectrum. So, I’m very keen to ensure that we do maximise opportunities for local community festivals and concerts to grow. We’re committed to attracting more major international sporting and cultural events to Wales, especially those that help to maximise the return on investment in existing and in planned facilities. We’re particularly keen to attract those events that offer an opportunity to volunteers to become participants. In the coming years, with our support, Wales will host some of the world’s biggest and most prestigious events, such as the Champions League final and the Volvo Ocean Race. Alongside these global brands, we’re also supporting a thriving portfolio of local and regional cultural events and festivals, such as the Machynlleth Comedy Festival, the Good Life Experience, the Iris Prize and Focus Wales and also, of course, RawFfest.

And finally, question 9, Dai Lloyd.