Our members are largely self-employed—most of our members manage their own holdings. Consumers need to become more aware of the true cost of production, but the problem lies more in the supply chain: if you go to the supermarket now and spend £1 on produce, farmers receive anywhere between 8p and 20p. The rest goes to the middlemen and the supermarkets. Local food systems demonstrate that if you can reclaim a larger percentage of that food pound, you can generate much higher levels of income on a smaller area. One of our biggest challenges is accessing those local markets so we can reclaim the food pound. Then we can support decent livelihoods on small areas.