Examination of Witnesses

Part of Agriculture Bill – in a Public Bill Committee at 12:12 pm on 25th October 2018.

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Jack Ward:

There is terrific potential for us to increase our market share. At the moment, we are about 50% of fresh produce, but that is enormously variable. On tomatoes, we only do about 20% of production; on pears, it is about 27%. There is a terrific opportunity. There is an appetite to buy British and an appetite from the retailers to buy British. We have the technology and the skills. There is an opportunity to increase our consumption, so from a fresh produce point of view we just see opportunity ahead. It is just a question of capitalising on that opportunity.