Anthony Smith: I think it is partly that, but I still think it has a lot to do with the fact that people make choices in a very simple way. “How much does it cost? When is the next bus?” That is very simple stuff. You could present vast amounts more of information but I am not sure that people would find it terribly helpful, to be honest. Anything you can do to simplify the information, such as with white goods, to make it comparable and so on will help, but I am not sure it is going to drive decision making.